Tech industry coalition opposes Calif. bill requiring watermarks to track AI-generated content

A California bill targeting manufacturers of recording devices, providers of AI content generators and online platforms to control the spread of deceptive or misleading media through broad provenance tracking requirements should be shelved in deference to attempts to establish federal standards, according to a coalition of tech and other industry groups.

“While we understand the desire to regulate an emerging technology, this is an area that would benefit from Federal standards and regulation rather than a state by state approach,”...