FTC enforcement action warns against false claims involving artificial intelligence

The Federal Trade Commission is highlighting marketing strategies centered on artificial intelligence in a proposed settlement requiring Evolv Technologies -- sellers of security screening product Evolv Express -- to notify customers of their right to get out of multiyear contracts, given the company’s misleading claims.

“In the proposed FTC settlement order, Evolv would be banned from making unsupported claims about its products’ ability to detect weapons by using artificial intelligence and would also have to give certain K-12 school customers...