Consumer, industry groups identify need for clarity on FTC proposal to hold AI platforms liable for impersonation

The Federal Trade Commission’s proposal to extend liability in conjunction with impersonation fraud enabled by artificial intelligence to entities providing the technology is prompting calls by industry and consumer groups for the agency to further detail its plans.

“The FTC proposes to define an unfair or deceptive act or practices as the provision of ‘goods or services with knowledge or reason to know’ that goods or services will be used to commit impersonation fraud,” read comments from the industry...