Inside AI Policy

November 19, 2025

Amazon and Perplexity AI are in court over shopper ‘agent,’ ad-based user experience

By Mariam Baksh / November 7, 2025

The e-commerce giant Amazon is suing Perplexity AI for allegedly endangering its users’ cybersecurity and damaging its individually curated experience by failing to disclose “agents” as artificial intelligence entities, but Perplexity says it’s all just to keep feeding users advertising.

“Beyond security risks to Amazon’s customers, Perplexity’s Comet AI agent has degraded Amazon customers’ shopping experience and interfered with Amazon’s ability to ensure customers who use the Comet AI agent receive the benefits of the individualized shopping experience that Amazon...


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